Ilona Tanne — Wellness brand identity that guides personal transformation

Wellness practitioner Ilona Tanne faced the modern mindfulness market's fragmentation—customers craving both science-backed methods and soul-centered, simple rituals that seamlessly fit into busy schedules.

We architected a unified brand ecosystem that bridges empirical practices with personal, intuitive wisdom, positioning Ilona as the definitive guide for women seeking sustainable, holistic self-growth rooted in authentic connection.

A mind-body-soul icon anchored the identity system—complemented by earth-inspired gradients and grain textures that translate digital touchpoints into felt experiences, creating seamless navigation between her programs, products, and social presence.

Design guides both brand narrative and personal journey—creating pathways for authentic self-growth.

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