Ozols: Building premium fitness club through strategic design

Two ambitious trainers rose from a garage gym to launch boutique fitness brand Ozols, riding the shift toward personalized, community-driven fitness experiences.

Photos by Kristaps Turiščevs

We rooted the brand in their shared ethos of incremental progress and focus, creating a unified digital ecosystem that scales operations while preserving the intimate coaching experience that drives member loyalty.

A vivid red-black colour system and custom squared-edge typography mirror the energy of premium equipment, while our responsive web platform automates scheduling and renewals—freeing the small team to focus on what matters most: growth.

Photo by Kristaps Turiščevs

"The development of the logo and visual identity has shaped our brand recognition. This collaboration created much more than just a visual image – it helped us define who we are as a brand, which is one of the most important things when starting a business. The solutions were visually consistent, well thought out, and easily adaptable to different channels. The website is functional, aesthetically appealing, and helps us reach our target audience more effectively. The platform is also easy to use and understandable for new users" - founders of Ozols sports club